ADIDAS FAN ZONE
Retro Player’s Lounge
Within the Retro Player’s Lounge in the Adidas fan zone at the 2022 FIFA World Cup a series of interactive elements were designed and installed to create a tactile, nostalgic experience through the integration of physical objects and responsive technology.
The installation included rotary telephones connected to screens hidden within framed artworks, playing audio from triggered video content through the handset; a retro fridge that lit up and emitted sound when opened, revealing a frozen glove; and a vintage tube TV adapted to display interactive media. Each element was designed to feel familiar and intuitive, using subtle interactions to draw people in without revealing the technology behind them.Suspended overhead, the piece uses pulsating light frequencies to guide participants into a meditative state, stimulationg the generation of colourful patterns and visual phenomena through sensory stimulation.
Concept development
Design
Project Management
Delivery & Installation
Concept development
Design
Project Management
Delivery & Installation
